House of Luxr was born from a simple idea: India has stories worth wearing.
Our history is not decoration. It is discipline, sacrifice, and strength. From Shivaji Maharaj to the Mahabharat, these stories built men, shaped women, and forged a civilisation.
This is our attempt to bring stoicism, adversity, discipline, and pride back into everyday life.
To build strength of character before style.
To make men more grounded, more responsible, more unshakeable.
To make women more fearless, more self-aware, more sovereign.
Not by imitating the West.
Not by apologising for our roots.
But by owning our identity unapologetically.

House of Luxr exists to ensure that India’s stories don’t stay in books.
They live.
They walk.
They wear.

This is not just clothing.
This is remembrance.
This is resistance.
This is who we are.

- ⁠House of Luxr